Monthly Archives: February 2010

The History Of Olive Oil

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Olive oil has long been considered one of the greatest natural assets of the ancient world (and sometimes worth its weight in gold). It has consistently offered humanity the gifts of health and wealth, and is as complex and delicious as wine. Since antiquity, olive branches have been a symbol of peace – perhaps because olive trees were an agricultural offering bestowed to the colonies after they were subjugated in battle. Wherever disseminated, olive trees were lauded for their myriad everyday uses, from the culinary to the corporal.

Fratelli Carli, Italian Olive Oil

Fratelli Carli, Italian Olive Oil

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Yacon

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It goes without saying, but before rampant industrialization and commercialization of food, there was only the people and their land, with the former scouring the latter in search of sustained sustenance and equanimus equilibrium. At the same time that technology is shrinking the world, cultural nostalgia and fetishization of the past imbues new interest in foods of yore, more and lesser-known items appear on the shelves of stores with increasing frequency.

Yacón Chip

Yacón Chip

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Natural Toothpaste

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Toothpaste has been a controversial product from the beginning. Prior to the 1850s, toothpaste was sold as a powder. Tooth powder dates back to Egypt as early as 5000 BC. The ancient Romans added harsh abrasives such as crushed bones, sand and oyster shells to their tooth cleaners.

Colgate Advertising

Colgate Advertising with Brooke Shields, 1975

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Happy Birthday Dead Presidents

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One Dollar Bill

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Aluminum

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I say aluminum, you say (if you’re the rest of the world) aluminium – let’s call the whole thing off! At this point you would have to have your head buried in bauxite (aluminum in its naturally occurring form) to not be aware of the impact aluminum has had on the modern world.

Frozen Shrimp TV Dinner With Tangy Cocktail Sauce for Extra "Home Style" Touch

Frozen Fried Shrimp Dinner with Tangy Cocktail Sauce for Extra "Home Style" Touch

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Naugahyde

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Nothing better evokes the post war optimism and better-living-through-chemistry ideology of America than the most genuine of fakes, Naugahyde. A PVC coated vinyl fabric unleashed into the American marketplace as a replacement for leather, it followed in a long line of heavily and effectively marketed, laboratory-launched imitations: Formica’s eclipsing of marble, Con-Tact paper’s mimicry and obfuscating of wood…

Naugahyde:  The Great Impostor, 1967

Naugahyde Advertising, 1967 (Read Full Copy at Bottom of Article)

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Aluminum Cup

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I’m getting the feeling that for many household products, aluminum was the standard before plastic had it’s big breakthrough. These aluminum cups were popular in the 1940s and ’50s in the same settings where today plastic is the number one material of choice: barbecues, parties and picnics.

Bascal Aluminum Tumbler, 1950s

Bascal Aluminum Tumbler, 1950s

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Safety Razor

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I was walking on the beach not long ago and came across a sight not entirely uncommon in Southern California – a pile of trash. Scattered amongst this little hill of debris situated along the foamy line where surf meets sand, was: A plastic lighter, an empty Dasani water bottle and a Gillette disposable razor. Further down the beach lay a Bic ballpoint pen. Now, how is it that both Gillette and Bic, who’ve won over consumers with the offering of cheap lighters, razors and pens, keep us convinced that plastic is the material of choice? When did men’s little personal effects become so cheap, so… disposable?

Gilette Safety Razor Catalog, 1909

Gilette Safety Razor Catalog, 1909 / Razor Archive

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Vinegar

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First there was wine, beloved by the ancients. Then there was wine gone bad  – a mishap of leaky casks or stashes gone past their prime that mutated into one of the most versatile products in the world. “Vin aigre” (which roughly translates to “sour wine”) is a combination of acetic acid (aka ethanoic acid)  — an organic compound which is the result of the miracle of fermentation — chemical reactions activated by the slow decay of everything from grapes to beets, malts to grains.

Chemical Formula of Oxidative Fermentation

Chemical Formula of Oxidative Fermentation: Making Acetic Acid

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