Frequent visitors to our store know that we very rarely offer discounts. Today, on Cyber Monday, the annual day of online discounts, might be a good time to explain why. We’d love to hear your thoughts at the end of this post.
Generally, I understand why discounts sound great (You: more products; us: more sales), but I don’t feel it’s the best solution for either of us in the long run. First, being against discounts doesn’t mean we’re against low prices. We regularly turn products down because we feel they’re too expensive. And we offer many items below the suggested retail price.