Author: Kelly Baumann

Beer Brewing

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The Babylonians had been brewing beer since at least 4300 years before Jesus was born. Ancient Egyptians served it to royalty, used it to treat ailments, and buried their dead with large vessels of beer for a more tipsy afterlife. The fame and pleasures of beer spread from the Middle East to Europe, and by the dawn of the medieval era, beer brewing had evolved out of the home kitchen and into a professional trade.

Schlitz Vintage Ad

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Organic Wine

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On a recent trip to the wine store, I was tempted from my standard of big French reds to their shelf of ecological wines. I picked up one bottle after the other, flipping them over and trying to learn what I could from the labels. There were the usual notes on origin and grape, as well as declarations of environmental credentials – organic, biodynamic or natural. After peppering the staff with questions, I settled on a biodynamic bottle of Mas de Gourgonnier les Baux de Provence, but resolved to find out exactly what separates this new wine from my beloved French Margaux.

Steve McQueen and Neile Adams Taking Sulphur Bath in Los Angeles and enjoying a glass of wine, Junge 1963, Photo by John Dominis, Courtesy of Life Magazine,

Steve McQueen and Neile Adams Taking Sulphur Bath, Los Angeles, June 1963, Photo by John Dominis

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Bottled Water

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The origins of bottle water can be traced back to the European health spas of the 1700s, which began the practice of giving out some of their healthy waters for patrons to take with them. Following in the logic of supply and demand, the spas began to charge a fee for the pleasure of drinking their waters, creating some of the longest lasting contemporary bottled water purveyors: Evian, San Pellegrino, Perrier, and Vittel, along with several others.  These companies spawned an entire industry and by the early 20th century, Europe was exporting bottled water world-wide.

Perrier drkinking water advertising

"After the Rape...", Fake Perrier Advertising by the French Magazine Hara-Kiri, 1970s

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Drinking Water

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“Everything comes from water! And everything is kept alive by water!” – J.W. von Goethe, Faust II, 1833

Water is an everyday part of our lives that we often take for granted, we wash and cook with it without a second thought. Yet, potable water – water that is safe to drink – is a source of regional conflict as several of the world’s most conflict-prone regions, the Middle East and Sub-Saharan Africa, are plagued by water shortages and drought – the UN estimates that 35 – 50 percent of urban dwellers in Africa and Asia struggle to access potable water.

Mineral Water Advertising

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