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Making KM a warmer place. Or, how we got a new logo

This summer we took on Ian O’Neill, an industrial product design student from Rochester Institute of Technology, as a summer intern. On his very first day the otherwise very soft-spoken man told me frankly that he saw potential to improve our company logo. Quite a bold statement for the first day on the job.

Our old logo was created 3 years ago by Mark Frohman and myself and was essentially a slight customization of the Memphis fonts. Ian’s announcement was backed up with an initial draft of a new logo that showed subtle, but substantial improvements. He’d been working on his idea in the days leading up to the internship (talk about ambition!).

Over the next months we worked together on improving his first draft to create our new logo, a customization based on Enriqueta. Here’s what the artist says about his creation: “While the changes aren’t drastic, I hope they make Kaufmann Mercantile a warmer place.” We couldn’t have said it better ourselves. Friday was Ian’s last day with us, and we wish him a successful last year at RIT!Kaufmann Mercantile Company Logo

Our new logo designed by Ian O’Neill

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