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‘Made By Hand’ Video Series

Our friend Keith Ehrlich just put out a new film in his six-minute documentary series about craftsmen, called Made by Hand (@madebyhand).

The fourth documentary features Martinez Cigar Shop in New York City, filmed right in the shop in Chelsea. Keith has already made four other documentaries for the series about a gin distiller, a knife maker, a beekeeper and a bike maker, and there are two more films in the works.

When I talked to Keith about how Made by Hand started, he said some of his inspiration came from his own desire for connection.  He was questioning why more people didn’t live a life where they had a little less stuff that they could actually have a relationship with.

The motif comes through in his films. Some of his subjects became craftsmen after feeling dissatisfied with other jobs.  They wanted a new organic connection to their work.  “It’s not just a maker thing,” Keith said. “There’s a ton of that energy going on these days – the desire to make something, to own your own quality, success and failure.”

We want to continue sharing more news about people and friends like Keith who we find inspiring, and you can send your suggestions over to us at cass@kaufmann-mercantile.com

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